Qualitative Marketing Research : Understanding Consumer Behaviour
Book Details
Format
Hardback or Cased Book
ISBN-10
1041031157
ISBN-13
9781041031154
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 24th, 2026
Print length
290 Pages
Weight
720 grams
Product Classification:
Research methods / methodologyResearch methods: generalMarket research
Ksh 30,950.00
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This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.
This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.
Get Qualitative Marketing Research by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
