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Qualitative Marketing Research

By: Poland) Maison Dominika (University of Warsaw (Author)

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Ksh 42,000.00

Format: Hardback or Cased Book

ISBN-13: 9781138607743

Publisher: Taylor & Francis Ltd

Publication Date: Oct 10th, 2018

Weight: 580 grams

Dimension: 18.20 x 25.70 x 2.10 cms

Category: Research methods: general

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Uniquely practical in its approach, this book is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.

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