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Qualitative Marketing Research

By: Poland) Maison Dominika (University of Warsaw (Author)

Manufacture on Demand

Ksh 8,400.00

Format: Paperback or Softback

ISBN-13: 9781138607767

Publisher: Taylor & Francis Ltd

Publication Date: Oct 15th, 2018

Weight: 470 grams

Dimension: 17.40 x 24.60 x 1.50 cms

Category: Research methods: general

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Uniquely practical in its approach, this book is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.

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