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Qualitative Marketing Research

By: Johanna Moisander (Author) , Anu Valtonen (Author)

Manufacture on Demand

Ksh 12,100.00

Format: Paperback or Softback

ISBN-13: 9781412903813

Publisher: SAGE Publications Inc

Publication Date: May 18th, 2006

Weight: 414 grams

Dimension: 24.20 x 17.20 x 1.50 cms

Category: Research methods: general

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Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

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