Qualitative Marketing Research : A Cultural Approach
Book Details
Format
Paperback / Softback
Book Series
Introducing Qualitative Methods Series
ISBN-10
1412903815
ISBN-13
9781412903813
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 18th, 2006
Print length
240 Pages
Weight
414 grams
Dimensions
24.20 x 17.20 x 1.50 cms
Product Classification:
Research methods: generalMarket research
Ksh 10,600.00
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Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.
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