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Qualitative Methods in Business Research

By: Paivi Eriksson (Author) , Anne Kovalainen (Author)

3 in stock

Ksh 11,600.00

Format: Paperback or Softback

ISBN-13: 9781446273395

Publisher: SAGE Publications Ltd

Publication Date: Nov 26th, 2015

Weight: 624 grams

Dimension: 17.20 x 24.20 x 2.10 cms

Category: Research methods: general

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Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

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