Book Details
Format
Paperback / Softback
ISBN-10
1529667267
ISBN-13
9781529667264
Edition
4 Revised edition
Publisher
Sage Publications Ltd
Imprint
Sage Publications Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 1st, 2025
Print length
344 Pages
Weight
594 grams
Dimensions
18.80 x 24.60 x 1.80 cms
Product Classification:
Research methods: generalBusiness & management
Ksh 8,100.00
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This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project.
This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project. It covers key qualitative research methods, data collection techniques and explores how to analyse qualitative data, before providing invaluable advice on how to write up your research and get published.
Now in its fourth edition, Qualitative Research in Business and Management has been updated to reflect the growing popularity of online research and secondary data collection, with new content on AI, the digitalization of qualitative research and virtual fieldwork.
Michael D. Myers is Professor of Information Systems in the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand.
Now in its fourth edition, Qualitative Research in Business and Management has been updated to reflect the growing popularity of online research and secondary data collection, with new content on AI, the digitalization of qualitative research and virtual fieldwork.
Michael D. Myers is Professor of Information Systems in the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand.
Get Qualitative Research in Business and Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Sage Publications Ltd and it has pages.
