Qualitative Research Methods in Organisation Studies
Book Details
Format
Paperback / Softback
ISBN-10
874125645X
ISBN-13
9788741256450
Publisher
Reitzel, Hans
Imprint
Reitzel, Hans
Country of Manufacture
DK
Country of Publication
GB
Publication Date
Jul 20th, 2012
Print length
160 Pages
Weight
194 grams
Dimensions
21.50 x 13.80 x 1.10 cms
Product Classification:
Research methods: generalSocial research & statisticsBusiness & management
Ksh 6,850.00
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This is a methodolgy textbook designed to introduce students and researchers to the four most commonly used qualitative methods in organisation studies: interviews, focus groups, observation and document studies. The four methods are presented in relation to three theoretical perspectives, realism, phenomenology and construcitivism, providing the reader with a deeper understanding of qualitative studies. The four methods are also illustrated by real-life examples in key areas of organisation studies, including HRM, marketing, CSR and performance auditing. Each chapter features practical exercises.
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