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Qualitative Research Methods in Public Relations and Marketing Communications

By: Christine Daymon (Author) , Immy Holloway (Author)

Manufacture on Demand

Ksh 12,500.00

Format: Paperback or Softback

ISBN-13: 9780415471183

Publisher: Taylor & Francis Ltd

Publication Date: Aug 24th, 2010

Weight: 624 grams

Dimension: 23.50 x 15.70 x 2.10 cms

Category: Market research

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This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.

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