Quantitative Methods of Research in Digital Landscape
Book Details
Format
Hardback or Cased Book
Book Series
New Methodologies of Research for PhD and Beyond
ISBN-10
1041339437
ISBN-13
9781041339434
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 7th, 2026
Print length
154 Pages
Weight
460 grams
Ksh 27,900.00
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This book equips social science and management researchers to design, run, and interpret statistical analyses for today’s data-rich research environment, from core descriptive statistics and hypothesis tests through to regression modelling and factor analysis, with a clear focus on transparency and responsible inference.
Quantitative Methods of Research in Digital Landscape equips social science and management researchers to design, run, and interpret statistical analyses for today’s data-rich research environment, from core descriptive statistics and hypothesis tests through to regression modeling and factor analysis, with a clear focus on transparency and responsible inference. Written for PhD and Master’s students, advanced undergraduates, early-career researchers, and practitioners who work with social data in fields such as sociology, management, communication, education, public policy, and media studies, it supports methods training and applied research projects in the digital age.
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