Quantitative Models in Marketing Research
Book Details
Format
Paperback / Softback
ISBN-10
0521143659
ISBN-13
9780521143653
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 10th, 2010
Print length
224 Pages
Weight
410 grams
Dimensions
24.30 x 16.40 x 1.20 cms
Product Classification:
Data analysis: generalMarket research
Ksh 6,250.00
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This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
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