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Quantitative Models in Marketing Research

By: Philip Hans (Erasmus Universiteit Rotterdam) Franses (Author) , Richard (Erasmus Universiteit Rotterdam) Paap (Author)

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Ksh 7,450.00

Format: Paperback or Softback

ISBN-13: 9780521143653

Publisher: Cambridge University Press

Publication Date: Jun 10th, 2010

Weight: 410 grams

Dimension: 24.30 x 16.40 x 1.20 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

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