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Quantitative Models in Marketing Research

By: Philip Hans (Erasmus Universiteit Rotterdam) Franses (Author) , Richard (Erasmus Universiteit Rotterdam) Paap (Author)

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Ksh 15,600.00

Format: Hardback or Cased Book

ISBN-13: 9780521801669

Publisher: Cambridge University Press

Publication Date: Aug 9th, 2001

Weight: 518 grams

Dimension: 24.90 x 18.30 x 1.80 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

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