Quantitative Models in Marketing Research
Book Details
Format
Hardback or Cased Book
ISBN-10
0521801664
ISBN-13
9780521801669
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 9th, 2001
Print length
222 Pages
Weight
518 grams
Dimensions
24.90 x 18.30 x 1.80 cms
Product Classification:
Data analysis: generalMarket research
Ksh 12,250.00
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This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
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