Quantitative Research Methods for Communication : A Hands-On Approach
4 Revised edition
Book Details
Format
Paperback / Softback
ISBN-10
0190861061
ISBN-13
9780190861063
Edition
4 Revised edition
Publisher
Oxford University Press Inc
Imprint
Oxford University Press Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 15th, 2018
Print length
672 Pages
Weight
1,610 grams
Dimensions
25.10 x 20.30 x 2.30 cms
Product Classification:
Research methods: generalCommunication studiesMedia studies
Ksh 22,550.00
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Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect and present their research. The authors use real communication studies and data sets to make communication research come alive for students. Students are not only introduced to new skills but also given the opportunity to immediately apply these skills in research scenarios. The text integrates helpful features throughout, including chapter objectives, case studies, data sheets, and key terms.
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