Quantitative Research Methods in Consumer Psychology : Contemporary and Data Driven Approaches
Book Details
Format
Hardback or Cased Book
ISBN-10
1138182699
ISBN-13
9781138182691
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 11th, 2018
Print length
414 Pages
Weight
453 grams
Product Classification:
Research methods / methodologyResearch methods: generalPsychological methodologyOccupational & industrial psychologyOccupational and industrial psychologyResearch & development managementResearch and development managementSales & marketingSales and marketingAdvertisingPublic relations
Ksh 26,300.00
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This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.
This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.
Get Quantitative Research Methods in Consumer Psychology by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
