Quantitative Research Methods in Consumer Psychology : Contemporary and Data Driven Approaches
Book Details
Format
Paperback / Softback
ISBN-10
1138182729
ISBN-13
9781138182721
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 10th, 2018
Print length
414 Pages
Weight
636 grams
Dimensions
22.60 x 14.70 x 2.30 cms
Product Classification:
Research methods / methodologyResearch methods: generalPsychological methodologyOccupational & industrial psychologyOccupational and industrial psychologyResearch & development managementResearch and development managementSales & marketingSales and marketingAdvertisingPublic relations
Ksh 9,550.00
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This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.
This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.
Get Quantitative Research Methods in Consumer Psychology by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
