Questionnaire Research : A Practical Guide

This step-by-step guidebook provides detailed information on how to conduct a survey using questionnaires. All topics are covered, from planning a survey using objectives to writing up a report of the results. Two first-draft sample questionnaires are included, which give students material to evaluate and revise in light of the guidelines presented in the text. Includes Appendix A (Questions on Race Used in the 2010 Census), Appendix B (Sample Cover Letter for a Questionnaire), Appendix C (Sample Informed Consent Form), and Appendix D (Sample Follow-Up Postcard).

• Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.

• Each chapter is structured around easy-to-follow guidelines.

• Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students.

• This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.

• Exercises at the end of each chapter allow students to practice their newly acquired skills.

• Students learn that using questionnaires in research is both an art and a science—with principles that need to be followed for efficient, effective data collection.

• Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students.

• We’ve had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.