Race and Gender in Electronic Media : Content, Context, Culture

This volume will feature research examining the consequences, implications, and opportunities associated with issues of diversity in the electronic media. The topics of gender and race in electronic media have been hot topics of study and remain so today. The book will consider race and gender issues in both historical and contemporary (including newly emerging) electronic media, and will focus on: 1) media content, 2) media audiences, and 3) media production. Chapters may reflect the intersection of race and gender, or overlap with either race or gender and other types of difference such as class, religion, and physical ability.

This volume examines the consequences, implications, and opportunities associated with issues of diversity in the electronic media. With a focus on race and gender, the chapters represent diverse approaches, including social scientific, humanistic, critical, and rhetorical. The contributors consider race and gender issues in both historical and contemporary electronic media, and their work is presented in three sections: content, context (audiences, effects, and reception), and culture (media industries, policy, and production). In this book, the authors investigate, problematize, and theorize a variety of concerns which at their core relate to issues of difference. How do we use media to construct and understand different social groups? How do the media represent and affect our engagement with and responses to different social groups? How can we understand these processes and the environment within which they occur? Although this book focuses on the differences associated with race and gender, the questions raised by and the theoretical perspectives presented in the chapters are applicable to other forms of socially-constructed difference.

Chapters 5, 10, 12, and 19 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.