Radio Active : Advertising and Consumer Activism, 1935-1947
Book Details
Format
Paperback / Softback
ISBN-10
0520235908
ISBN-13
9780520235908
Publisher
University of California Press
Imprint
University of California Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 17th, 2004
Print length
250 Pages
Weight
390 grams
Dimensions
15.20 x 22.90 x 1.80 cms
Product Classification:
ConsumerismAdvertising
Ksh 5,400.00
Publisher Out of Stock
0 in stock
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Quality
Fast
Tells the story of how radio listeners at the American mid-century were active in their listening practices. Argues that the 1930's witnessed the emergence of a symbiotic relationship between between advertising and activism.
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