Radio Programming Tactics and Strategies
Book Details
Format
Hardback or Cased Book
ISBN-10
1138412570
ISBN-13
9781138412576
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 2nd, 2017
Print length
78 Pages
Weight
406 grams
Dimensions
22.40 x 28.80 x 1.20 cms
Product Classification:
Communication studiesCommunications engineering / telecommunications
Ksh 36,000.00
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First published in 2002. This volume provides a practical handbook for the would-be and already installed radio Program Director. It seeks to convey the underlying fundamentals upon which all successful programming is based. Understanding how the listener relates to what he or she hears on the radio, and what it takes to shape and direct those perceptions, this book also lends itself to college-level broadcast courses and professional level curriculums.
First published in 2002. This volume provides a practical handbook for the would-be and already installed radio Program Director. It seeks to convey the underlying fundamentals upon which all successful programming is based. Understanding how the listener relates to what he or she hears on the radio, and what it takes to shape and direct those perceptions, this book also lends itself to college-level broadcast courses and professional level curriculums.
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