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Raising the Corporate Umbrella : Corporate Communications in the Twenty-First Century - Softcover reprint of the original 1st ed. 2001

By: (Author) Don E. Schultz , (Author) Philip J. Kitchen

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Ksh 8,100.00

Format: Paperback / Softback

ISBN-10: 134942532X

ISBN-13: 9781349425327

Edition: Softcover reprint of the original 1st ed. 2001

Publisher: Palgrave Macmillan

Imprint: Palgrave Macmillan

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 1st, 2001

Print length: 410 Pages

Product Classification: International economics
Management & management techniques
Business communication & presentation

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Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

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