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Raising the Corporate Umbrella

By: Philip J. Kitchen (Author) , Don E. Schultz (Author)

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Ksh 11,900.00

Format: Paperback or Softback

ISBN-13: 9781349425327

Publisher: Palgrave Macmillan

Publication Date: Jan 1st, 2001

Dimension: 22.90 x 15.20 x 63.70 cms

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Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.

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