Raising the Corporate Umbrella : Corporate Communications in the Twenty-First Century
Softcover reprint of the original 1st ed. 2001
Book Details
Format
Paperback / Softback
ISBN-10
134942532X
ISBN-13
9781349425327
Edition
Softcover reprint of the original 1st ed. 2001
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2001
Print length
410 Pages
Product Classification:
International economicsManagement & management techniquesBusiness communication & presentation
Ksh 8,100.00
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Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
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