Reaching and Responding to the Audience
Book Details
Format
Paperback / Softback
Book Series
Small Museum Toolkit
ISBN-10
0759113386
ISBN-13
9780759113381
Publisher
AltaMira Press
Imprint
AltaMira Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 16th, 2013
Print length
188 Pages
Weight
322 grams
Dimensions
22.80 x 15.40 x 1.20 cms
Product Classification:
Museology & heritage studies
Ksh 7,900.00
Manufactured on Demand
0 in stock
Delivery Location
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Secure
Quality
Fast
Museums exist to serve their audiences. This book describes how you can better relate to your audience, looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations, visitor services, accessibility, and easy ways to find out what your audience members think about and want from you.
Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience—from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum’s good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.
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