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Reaching Audiences
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Reaching Audiences : Distribution and Promotion of Alternative Moving Image

Book Details

Format Paperback / Softback
ISBN-10 1841501573
ISBN-13 9781841501574
Publisher Intellect
Imprint Intellect Books
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 15th, 2012
Print length 304 Pages
Weight 522 grams
Dimensions 23.20 x 17.10 x 1.60 cms
Product Classification: Cinema industry
Ksh 4,500.00
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Looks at the usually invisible branch of moving image distribution. This book examines the role of distribution, especially with regard to the processes of selection and promotion, in order to explore the ways in which the distribution link plays a major role in determining the nature of our moving image culture.

From Hollywood blockbusters to artists'' film and video, distributors play a vitally important role in getting films in front of audiences. As the link between production and exhibition, their acquisition policies, promotional practices and level of resources determine what is available, and so help shape the very nature of our film culture. Reaching Audiences is centrally concerned with the distribution practices that have been developed to counter Hollywood''s traditional dominance of the marketplace, and ensure audiences have access to a more diverse moving image culture.


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