Reaching Audiences : Distribution and Promotion of Alternative Moving Image

Name: Reaching Audiences
Brand: Intellect
SKU: 9781841501574
Price: 4500 KES
Availability: OutOfStock
ISBN: 9781841501574

by Julia Knight , Peter Thomas

Book Details

Format Paperback / softback

ISBN-10 1841501573

ISBN-13 9781841501574

Publisher Intellect

Imprint Intellect Books

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 15th, 2012

Print length 304 Pages

Weight 522 grams

Dimensions 23.20 x 17.10 x 1.60 cms

Product Classification: Cinema industry Film, TV and Radio industries

KSh 4,500.00

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Looks at the usually invisible branch of moving image distribution. This book examines the role of distribution, especially with regard to the processes of selection and promotion, in order to explore the ways in which the distribution link plays a major role in determining the nature of our moving image culture.

From Hollywood blockbusters to artists'' film and video, distributors play a vitally important role in getting films in front of audiences. As the link between production and exhibition, their acquisition policies, promotional practices and level of resources determine what is available, and so help shape the very nature of our film culture. Reaching Audiences is centrally concerned with the distribution practices that have been developed to counter Hollywood''s traditional dominance of the marketplace, and ensure audiences have access to a more diverse moving image culture.

Get Reaching Audiences by Julia Knight, Peter Thomas at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Intellect and it has 304 pages.