Reading Shenbao : Nationalism, Consumerism and Individuality in China 1919–37

Name: Reading Shenbao
Brand: Palgrave Macmillan
SKU: 9780230019829
Price: 16200 KES
Availability: OutOfStock
ISBN: 9780230019829

by W. Tsai

Book Details

Format Hardback

ISBN-10 023001982X

ISBN-13 9780230019829

Publisher Palgrave Macmillan

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Nov 30th, 2009

Print length 249 Pages

Weight 438 grams

Dimensions 22.20 x 16.30 x 2.00 cms

Product Classification: China Asian history 20th century history: c 1900 to c 2000 Social & cultural history History Asian history Social and cultural history

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Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization.

Table of Figures Acknowledgements Glossary Introduction Patriotism and Gracious Living in Tobacco Advertising Saving for Happiness - Individual Banking Accounts Advertisements The Modern Housewife - A New Kind of Shanghai Woman Shame, Guilt, and National Products Ziyoutan Revisited - The Literature Supplement and Its Writers Re-defining Shenbao''s Readership Postscript: On ambivalent individualities Bibliography References

Get Reading Shenbao by W. Tsai at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has 249 pages.