Reading Shenbao : Nationalism, Consumerism and Individuality in China 1919–37
by
W. Tsai
Book Details
Format
Hardback or Cased Book
ISBN-10
023001982X
ISBN-13
9780230019829
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 30th, 2009
Print length
249 Pages
Weight
438 grams
Dimensions
22.20 x 16.30 x 2.00 cms
Ksh 16,200.00
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Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization.
Table of Figures Acknowledgements Glossary Introduction Patriotism and Gracious Living in Tobacco Advertising Saving for Happiness - Individual Banking Accounts Advertisements The Modern Housewife - A New Kind of Shanghai Woman Shame, Guilt, and National Products Ziyoutan Revisited - The Literature Supplement and Its Writers Re-defining Shenbao''s Readership Postscript: On ambivalent individualities Bibliography References
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