Book Details
Format
Paperback / Softback
Book Series
Digital Formations
ISBN-10
1433109794
ISBN-13
9781433109799
Edition
New
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 29th, 2011
Print length
195 Pages
Weight
300 grams
Dimensions
15.30 x 22.50 x 1.40 cms
Product Classification:
Public speaking guidesCommunication studies
Ksh 5,250.00
Manufactured on Demand
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How does one make sense of YouTube? This book presents an accessible, yet critical introduction to reading YouTube. It is designed primarily for classroom use that develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.
How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to «reading» YouTube. The book identifies certain videos by genre – from The Phenom and The Short to The Morph and The Experiment – and provides a thumbnail textual analysis of the videos – from celebrity culture to identity politics – that make up each of these genres. Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.
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