Reading YouTube : The Critical Viewers Guide

Name: Reading YouTube
Brand: Peter Lang Publishing Inc
SKU: 9781433109799
Price: 5250 KES
Availability: OutOfStock
ISBN: 9781433109799

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by Anandam Kavoori

Book Details

Format Paperback / softback

Book Series Digital Formations

ISBN-10 1433109794

ISBN-13 9781433109799

Edition New

Publisher Peter Lang Publishing Inc

Imprint Peter Lang Publishing Inc

Country of Manufacture US

Country of Publication GB

Publication Date Jun 29th, 2011

Print length 195 Pages

Weight 300 grams

Dimensions 15.30 x 22.50 x 1.40 cms

Product Classification: Public speaking guides Speaking in public: advice and guides Communication studies

KSh 5,250.00

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How does one make sense of YouTube? This book presents an accessible, yet critical introduction to reading YouTube. It is designed primarily for classroom use that develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.

How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to «reading» YouTube. The book identifies certain videos by genre – from The Phenom and The Short to The Morph and The Experiment – and provides a thumbnail textual analysis of the videos – from celebrity culture to identity politics – that make up each of these genres. Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.

Get Reading YouTube by Anandam Kavoori at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang Publishing Inc and it has 195 pages.