Readings in Modern Marketing
Book Details
Format
Paperback / Softback
ISBN-10
9629962799
ISBN-13
9789629962791
Publisher
The Chinese University Press
Imprint
The Chinese University Press
Country of Manufacture
HK
Country of Publication
GB
Publication Date
Jun 30th, 2006
Print length
756 Pages
Weight
1,096 grams
Dimensions
15.60 x 23.10 x 4.30 cms
Product Classification:
Sales & marketing
Ksh 6,100.00
Publisher Out of Stock
0 in stock
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Quality
Fast
Readings in Modern Marketing is a collection of Professor Quelch’s highly-praised scholarly articles previously published in leading business journals, such as Harvard Business Review, Sloan Management Review, Strategy and Business, Business Horizons, in the past two decades. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. A fine representation of the author’s sound scholarship, Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
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