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Real-Life Marketing and Promotion Strategies in College Libraries

By: Barbara Petruzzelli (Author)

Manufacture on Demand

Ksh 22,950.00

Format: Hardback or Cased Book

ISBN-13: 9780789031570

Publisher: Taylor & Francis Inc

Publication Date: Apr 25th, 2006

Weight: 384 grams

Dimension: 22.00 x 15.90 x 1.80 cms

Category: Library, archive & information management

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A guide to marketing and promotional activities that aims to raise the library's visibility in the face of competition from other information providers. This book features tables, figures, and appendices that provide examples of marketing and promotional activities. Accompanied by a Web site, it includes a bibliography of marketing resources.

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