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Real-Life Marketing and Promotion Strategies in College Libraries

By: Barbara Petruzzelli (Author)

Manufacture on Demand

Ksh 6,750.00

Format: Paperback or Softback

ISBN-13: 9780789031587

Publisher: Taylor & Francis Inc

Publication Date: Apr 4th, 2006

Weight: 380 grams

Dimension: 21.00 x 15.30 x 1.40 cms

Category: Library, archive & information management

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A guide to marketing and promotional activities that aims to raise the library's visibility in the face of competition from other information providers. This book features tables, figures, and appendices that provide examples of marketing and promotional activities. Accompanied by a Web site, it includes a bibliography of marketing resources.

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