Real Luxury : How Luxury Brands Can Create Value for the Long Term
1st ed. 2014
Book Details
Format
Paperback / Softback
ISBN-10
1349484237
ISBN-13
9781349484232
Edition
1st ed. 2014
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2014
Print length
228 Pages
Weight
306 grams
Dimensions
21.40 x 14.00 x 1.50 cms
Ksh 8,100.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Real Luxury examines what a ''luxury brand'' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors'' hands-on experience in the industry.
Get Real Luxury by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
