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Realizing Africa's Potential
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Realizing Africa's Potential : A Journey to Prosperity

Book Details

Format Hardback or Cased Book
ISBN-10 0815740972
ISBN-13 9780815740971
Publisher Bloomsbury Publishing Plc
Imprint Brookings Institution
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 17th, 2025
Print length 342 Pages
Weight 653 grams
Dimensions 23.60 x 16.00 x 3.20 cms
Ksh 12,400.00
Manufactured on Demand 0 in stock

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By 2050, Africa will be home to 25% of the world’s population with more than $16 trillion in combined business and consumer spending. This profound demographic shift and economic growth are driving transformative change across African markets, offering unprecedented opportunities for investment. With strategic leadership by business and policymakers alike, these opportunities can be seized to fuel industrialization, create jobs, foster technological innovation, advance green economies, reduce poverty, and raise the standard of living across the continent. Realizing Africa’s Potential: A Journey to Prosperity identifies the trends, opportunities, challenges, and strategies for success in Africa’s emerging industries including healthcare and pharmaceuticals; mining; insurance; investment; private equity and venture capital; international and intra-regional trade (automotive, agriculture and agro-processing, pharmaceuticals, transportation and logistics); capital markets; and entertainment. The book offers unparallelled insights to scholars, investors and policymakers alike a holistic perspective on how these industries may evolve and actionable strategies on how to maximize the impact of trade and investment on industrialization to unlock Africa’s long-term prosperity.

By 2050, Africa will be home to 25% of the world’s population with more than $16 trillion in combined business and consumer spending. This profound demographic shift and economic growth are driving transformative change across African markets, offering unprecedented opportunities for investment. With strategic leadership by business and policymakers alike, these opportunities can be seized to fuel industrialization, create jobs, foster technological innovation, advance green economies, reduce poverty, and raise the standard of living across the continent.

Realizing Africa’s Potential: A Journey to Prosperity identifies the trends, opportunities, challenges, and strategies for success in Africa’s emerging industries including healthcare and pharmaceuticals; mining; insurance; investment; private equity and venture capital; international and intra-regional trade (automotive, agriculture and agro-processing, pharmaceuticals, transportation and logistics); capital markets; and entertainment. The book offers unparallelled insights to scholars, investors and policymakers alike a holistic perspective on how these industries may evolve and actionable strategies on how to maximize the impact of trade and investment on industrialization to unlock Africa’s long-term prosperity.


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