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Reasserting the Disney Brand in the Streaming Era

By: USA) Brookey Robert Alan (Ball State University (Author) , USA) Phillips Jason (Ball State University (Author) , USA) Pollard Timothy (Ball State University (Author)

2 in stock

Ksh 28,800.00

Format: Hardback or Cased Book

ISBN-13: 9781032422350

Publisher: Taylor & Francis Ltd

Publication Date: Apr 7th, 2023

Weight: 346 grams

Dimension: 16.20 x 24.20 x 1.50 cms

Category: THE ARTS: GENERAL ISSUES

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Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.

Get Reasserting the Disney Brand in the Streaming Era by Robert Alan (Ball State University, USA) Brookey at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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