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Reducing Race Differences in Direct-to-Consumer Pharmaceutical Advertising

By: Stephany De Scisciolo (Author) , Teresa L. Scheid (Author)

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Ksh 19,150.00

Format: Hardback or Cased Book

ISBN-13: 9781498574167

Publisher: Lexington Books

Publication Date: Aug 31st, 2018

Weight: 404 grams

Dimension: 23.10 x 15.80 x 1.50 cms

Category: Illness & addiction: social aspects

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This book examines whether direct-to-consumer pharmaceutical advertising changed in response to recommendations made by the FDA in 2009 to enhance the informational and motivational value of advertising to be more accessible to minority populations and consequently work to reduce health disparities.

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