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Reimagining Operational Excellence
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Reimagining Operational Excellence : Inspirations from Asia

by and Asia Marketing Federation (AMF)) Kartajaya Hermawan , Jacky Mussry , Philip Kotler

Book Details

Format Hardback or Cased Book
ISBN-10 1394239246
ISBN-13 9781394239245
Publisher John Wiley & Sons Inc
Imprint John Wiley & Sons Inc
Country of Manufacture US
Country of Publication GB
Publication Date Aug 5th, 2024
Print length 304 Pages
Weight 596 grams
Dimensions 16.10 x 23.60 x 2.40 cms
Product Classification: E-commerce: business aspects Sales & marketing Market research Operational research
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Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find In-depth examinations of China's unique and competitive economic ecosystemDiscussions of the increasingly foundational role played by Singapore as an international business hubAn analysis of the latest economic developments in South Korea driving marketing excellence in that country Reimagining Operational Excellence: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.

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