Reinventing the Latino Television Viewer : Language, Ideology, and Practice
Book Details
Format
Paperback / Softback
ISBN-10
1498506658
ISBN-13
9781498506656
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 24th, 2017
Print length
182 Pages
Weight
277 grams
Dimensions
22.90 x 15.20 x 1.40 cms
Product Classification:
Communication studiesMedia studiesHispanic & Latino studies
Ksh 8,400.00
Manufactured on Demand
0 in stock
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Quality
Fast
This book examines language ideologies and market exploitation in the television industry. Television networks owned by large media conglomerates are trying to reach U.S. Latino viewers with English-language programming. As these networks enter Hispanic television, they redefine the Latino audience to closely resemble the mainstream population.
Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chávez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new phenomenon, but rather as an extension of two ongoing practices within the television industry—the exploitation of consumer markets and the suppression of Latino forms of speech.
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