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Relational Political Marketing in Party-Centred Democracies

By: Helene P.M. Johansen (Author)

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Ksh 33,600.00

Format: Hardback or Cased Book

ISBN-13: 9781409439059

Publisher: Taylor & Francis Ltd

Publication Date: Feb 28th, 2012

Dimension: 23.40 x 15.60 x 56.60 cms

Category: SOCIETY & CULTURE: GENERAL

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Offers a critical study of the way in which traditional market logic - derived from mainstream economics and managerial marketing - is commonly applied to democratic politics, within both political science and political marketing.

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