Relationship Marketing : Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

Name: Relationship Marketing
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642086229
Price: 8100 KES
Availability: OutOfStock
ISBN: 9783642086229

Softcover reprint of the original 1st ed. 2000

Book Details

Format Paperback / softback

ISBN-10 3642086225

ISBN-13 9783642086229

Edition Softcover reprint of the original 1st ed. 2000

Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Imprint Springer-Verlag Berlin and Heidelberg GmbH & Co. K

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 1st, 2010

Print length 462 Pages

Product Classification: Sales & marketing Sales and marketing

KSh 8,100.00

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Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS

Get Relationship Marketing by Thorsten Hennig-Thurau at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has 462 pages.