Relationship Marketing : Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
Softcover reprint of the original 1st ed. 2000
Book Details
Format
Paperback / Softback
ISBN-10
3642086225
ISBN-13
9783642086229
Edition
Softcover reprint of the original 1st ed. 2000
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 1st, 2010
Print length
462 Pages
Product Classification:
Sales & marketingSales and marketing
Ksh 8,100.00
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0 in stock
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Quality
Fast
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
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