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Relationship Marketing in Franchising and Retailing

By: Australia) Thaichon Park (Griffith University (Author) , Australia) Frazer Lorelle (University of Sunshine Coast (Author) , Australia) Weaven Scott (Griffith University (Author)

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Ksh 28,800.00

Format: Hardback or Cased Book

ISBN-13: 9781032427980

Publisher: Taylor & Francis Ltd

Publication Date: Mar 31st, 2023

Weight: 384 grams

Dimension: 17.90 x 28.50 x 1.60 cms

Category: LIBRARY & INFORMATION SCIENCES

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This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

Get Relationship Marketing in Franchising and Retailing by Park (Griffith University, Australia) Thaichon at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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