Relationship Marketing in Franchising and Retailing
Book Details
Format
Paperback / Softback
ISBN-10
103242799X
ISBN-13
9781032427997
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 9th, 2024
Print length
130 Pages
Weight
260 grams
Product Classification:
Library & information sciencesLibrary and information sciences / MuseologyEconomics, finance, business & managementEconomics, Finance, Business and ManagementSales & marketingSales and marketingRetail and wholesale industriesRetail sectorDigital and Information technology: general topicsInformation technology: general issues
Ksh 7,750.00
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This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
Get Relationship Marketing in Franchising and Retailing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
