Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector
by
Aino Halinen
Book Details
Format
Hardback or Cased Book
ISBN-10
0415146070
ISBN-13
9780415146074
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 14th, 1996
Print length
388 Pages
Weight
793 grams
Product Classification:
Sales & marketingAdvertising industry
Ksh 36,000.00
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This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year ''fly on the wall'' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Get Relationship Marketing in Professional Services by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
