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Relationship Marketing in Sports

By: Andre Buhler (Author) , Germany) Nufer Gerd (Reutlingen University (Author)

Manufacture on Demand

Ksh 12,700.00

Format: Paperback or Softback

ISBN-13: 9780750684958

Publisher: Taylor & Francis Ltd

Publication Date: Sep 4th, 2009

Weight: 416 grams

Dimension: 24.60 x 18.90 x 1.30 cms

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Deals with the topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. This book includes case studies from around the world to provide a global approach.

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