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Relationship Marketing in the Digital Age

By: Robert Palmatier (Author) , Lena Steinhoff (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781138310025

Publisher: Taylor & Francis Ltd

Publication Date: Jan 2nd, 2019

Weight: 486 grams

Dimension: 16.00 x 23.50 x 1.70 cms

Category: Sales & marketing management

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this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

Get Relationship Marketing in the Digital Age by Robert Palmatier at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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