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Relationship Marketing Management

By: University of Gloucester) Little Gloucestershire Business School Ed (Senior Lecturer Department of Marketing (Author) , Ebi (University of Bournemouth) Marandi (Author)

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Ksh 16,550.00

Format: Paperback or Softback

ISBN-13: 9781861529312

Publisher: Cengage Learning EMEA

Publication Date: Apr 3rd, 2003

Weight: 502 grams

Dimension: 24.50 x 18.90 x 1.60 cms

Category: Sales & marketing management

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Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies.

Get Relationship Marketing Management by Ed (Senior Lecturer Department of Marketing, Gloucestershire Business School, University of Gloucester) Little at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Cengage Learning EMEA and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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