Relationship Marketing Re-Imagined : Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships
Book Details
Format
Paperback / Softback
ISBN-10
1631574337
ISBN-13
9781631574337
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 30th, 2016
Print length
168 Pages
Weight
249 grams
Dimensions
22.80 x 15.20 x 0.90 cms
Product Classification:
Sales & marketing
Ksh 3,350.00
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Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book.
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