Remediating McLuhan
Book Details
Format
Hardback or Cased Book
Book Series
Recursions
ISBN-10
9089649506
ISBN-13
9789089649508
Publisher
Amsterdam University Press
Imprint
Amsterdam University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 4th, 2016
Print length
202 Pages
Weight
454 grams
Dimensions
16.40 x 24.30 x 1.80 cms
Product Classification:
Media studiesSocial interaction
Ksh 22,500.00
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This collection of essays considers McLuhan's ground-breaking approach within a number of new contexts and explores the distinguishing features of his media theory.
While current scholarly interest has assured Marshall McLuhan''s (1911-80) foundational status as a media theorist, much room still exists for further exploration of his writings, which have taken on additional layers of significance in our contemporary digital moment. Holding that media were extensions of the human, McLuhan also posited that the human was a product of technology. Ranging across fields as diverse as art history, biotechnology, and beyond, this collection of essays considers McLuhan''s ground-breaking approach within a number of new contexts and explores the distinguishing features of his media theory.
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