Removing the Barriers to Efficient Manufacturing : Real-World Applications of Lean Productivity

In today�s wireless environment, marketing is more frequently occurring at the server-to-device level�with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effective approach is to monitor and model the consumer�s device activities and behavioral patterns.Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) examines the technologies, software, networks, mechanisms, techniques, and solution providers that are shaping the next generation of mobile advertising. Discussing the interactive environments that comprise the web, it explains how to deploy Machine-to-Machine Marketing (M3) and Anonymous Advertising Apps Anywhere Anytime (A5). The book is organized into four sections:Why � Discusses the interactive environments and explains how M3 can be deployedHow � Describes which technologies and solution providers can be used for executing M3Checklists � Contains lists of techniques, strategies, technologies, and solution providers for M3Case Studies � Illustrates M3 and A5 implementations in companies across various industriesProviding wide-ranging coverage that touches on data mining, the web, social media, marketing, and mobile communications, the book�s case studies show how M3 and A5 are being implemented at JP Morgan Chase, Hyundai, Dunkin� Donuts, New York Life, Twitter, Best Buy, JetBlue, IKEA, Urban Outfitters, JC Penney, Sony, eHarmony, and NASCAR just to name a few. These case studies provide you with the real-world insight needed to market effectively and profitably well into the future. Each company, network, and resourc

W. Edwards Deming‘s central premise was that improvements in product quality would increase productivity, improve competitive position, and help ensure long-term survival. Point 12 of his landmark 14 Points for Management says that management‘s job is to remove the barriers that keep people from taking pride in their work. That‘s exactly what this book is about.Shedding new light on Deming‘s 14 Points, Removing the Barriers to Efficient Manufacturing: Real-World Applications of Lean Productivity outlines time-tested organizational structures and methods to help you reduce variability and deliver high-quality products consistently. It describes the financial losses that can occur as a result of variability and details the specific activities management must engage in to avoid these losses and ensure long-term success.Instead of taking you on a "random walk," the book supplies each manufacturing group in your organization with straightforward directions for creating a smooth-running facility with reduced variability. It includes "work assignments" in each chapter that, if completed in the order presented, will guide you through the creation of the Model Vision for your manufacturing facility. It also:Covers key topics on working with people, including training and retrainingSupplies pointers for working with unions Considers Single Minute Exchange of Die (SMED)Describes how to put it all together with action plansThe book includes a write up on Deming‘s famous Red Bead Experiment as well as an introduction to statistical process control techniques in the appendices. Filled with real-world examples and a case study to illustrate essential concepts, the book arms you with the insight and common-sense approaches required to build on Deming‘s fundamental principles and consistently deliver high-quality products that instill a sense of pride in your workforce.<