Representing Consumers : Voices, Views and Visions
Book Details
Format
Paperback / Softback
Book Series
Routledge Interpretive Marketing Research
ISBN-10
0415184142
ISBN-13
9780415184144
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 24th, 1998
Print length
416 Pages
Weight
770 grams
Product Classification:
Cultural studiesConsumerismMarket research
Ksh 12,850.00
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Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of ''truth'' in consumer research. Subjects covered include:
* construction of the researcher and consumer voice
* quantitative tools and representation
* advertising narratives
* poetic representation of consumer experience
* the crisis in the crisis concept
* consumer-oriented ethnographic research.
The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.
* construction of the researcher and consumer voice
* quantitative tools and representation
* advertising narratives
* poetic representation of consumer experience
* the crisis in the crisis concept
* consumer-oriented ethnographic research.
The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.
Get Representing Consumers by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
