Reputation Management : The Future of Corporate Communications and Public Relations
by
Tony Langham
Book Details
Format
Hardback or Cased Book
Book Series
PRCA Practice Guides
ISBN-10
1787566102
ISBN-13
9781787566101
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 21st, 2018
Print length
312 Pages
Weight
444 grams
Dimensions
20.50 x 13.70 x 2.20 cms
Product Classification:
Business communication & presentationPublic relations
Ksh 3,800.00
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The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.
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