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Reputation Management and Family Business

By: Poland.) Dacko-Pikiewicz Zdzislawa (WSB University (Author)

Manufacture on Demand

Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9781032127798

Publisher: Taylor & Francis Ltd

Publication Date: May 31st, 2023

Dimension: 22.90 x 15.20 x 44.40 cms

Category: ECONOMICS

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Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.

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