Reputation Transfer to Enter New B-to-B Markets : Measuring and Modelling Approaches
2010 ed.
Book Details
Format
Paperback / Softback
Book Series
Contributions to Management Science
ISBN-10
3790828114
ISBN-13
9783790828115
Edition
2010 ed.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Physica-Verlag GmbH & Co
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Mar 1st, 2012
Print length
229 Pages
Product Classification:
E-commerce: business aspectsSales & marketingSales and marketingBusiness applications
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An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.
Definition of Research Problem.- Theoretical Framework.- Perspectives on Corporate Reputation and Reputation Transfer.- Development of Constructs and Related Hypotheses.- Empirical Survey.- Results and Findings.- Conclusions, Implications and Research Suggestions.
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