Research in Business and Marketing (with SPSS and Excel Tutorials)
Book Details
Format
Hardback or Cased Book
ISBN-10
1609271211
ISBN-13
9781609271213
Publisher
Cognella, Inc
Imprint
Cognella, Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 15th, 2011
Print length
168 Pages
Weight
825 grams
Dimensions
27.90 x 21.50 x 1.10 cms
Product Classification:
Business & managementBusiness and Management
Ksh 14,450.00
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0 in stock
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Provides readers with an overview of the entire research process in an abbreviated and concise format. This text provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyse, gather, and interpret data to arrive at answers to research questions.
Research in Business and Marketing sets out to provide readers with an overview of the entire research process in an abbreviated and concise format. It provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyze, gather, and interpret data to arrive at answers to research questions. This text takes a path which leads to an understanding of the development, use, and meaning of selected statistics, which will be primarily developed though the execution and analysis of SPSS and Excel statistical functions as they relate to a specified dataset.
Get Research in Business and Marketing (with SPSS and Excel Tutorials) by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cognella, Inc and it has pages.
