Research Methods and Techniques in Public Relations and Advertising
New
Book Details
Format
Paperback / Softback
ISBN-10
3631718764
ISBN-13
9783631718766
Edition
New
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
DE
Country of Publication
GB
Publication Date
May 24th, 2017
Print length
224 Pages
Weight
300 grams
Dimensions
14.70 x 20.90 x 1.60 cms
Product Classification:
AdvertisingPublic relations
Ksh 9,300.00
Manufactured on Demand
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The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers.
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
Get Research Methods and Techniques in Public Relations and Advertising by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang AG and it has pages.
