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Research Methods and Techniques in Public Relations and Advertising

By: Bayram Aydin (Author) , Emine Sahin (Author)

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Format: Paperback or Softback

ISBN-13: 9783631718766

Publisher: Peter Lang AG

Publication Date: May 24th, 2017

Weight: 300 grams

Dimension: 14.70 x 20.90 x 1.60 cms

Category: Advertising

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The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers.

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