Research Methology in Commerce & Management
by
K V Rao
Book Details
Format
Paperback / Softback
ISBN-10
812071489X
ISBN-13
9788120714892
Publisher
Sterling Publishers Pvt.Ltd
Imprint
Sterling Publishers Pvt.Ltd
Country of Manufacture
IN
Country of Publication
GB
Publication Date
Jan 1st, 2012
Print length
371 Pages
Weight
390 grams
Dimensions
21.50 x 14.00 x 1.80 cms
Product Classification:
Research methods: generalBusiness & management
Ksh 1,950.00
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Research involves systematic investigation of a subject in order to establish the facts and arrive at a new conclusions. It being a crucial endeavour, the researcher needs to cultivate a scientific outlook. This book aims to help develop the scientific temper required to carry out research work in the fields of commerce and management in a meaningful way. Multiple examples showing methods of conducting investigation in these fields are provided. It explains the complexities of research methodology in a simple and lucid manner. Hence, trying to fill the gap in the existing literature on the subject.
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